The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
A native of Grand Haven, Michigan, Robert Woonacott graduated from Fremont High School in 1984, and returned to Grand Haven to pursue is passion for photography. In just a few short year, he expanded his photographic repertoire breaking into digital graphics, and now Robert has 17 years experience of photography skills and photo editing. Working with numerous freelance photographers and advertising companies worldwide, Robert’s ability to manipulate photos became a recognizable trademark. That trademark launched his career working with web developers to create graphics and photo renderings that captured the attention of companies such as Industrial Light & Magic and Dream Works.